ADFLUENCE HUB

AdfluenceHub
connects top Brands with
the great Influencers

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque sapien velit, aliquet eget commodo nec, auctor a sapien. Nam eu neque vulputate diam rhoncus faucibus. Curabitur quis varius libero.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque sapien velit, aliquet eget commodo nec, auctor a sapien.

The Challenge

The Solution

The Research

Our Contribution

Design Strategy
Problem Solvingy
Competitor Analysis
User Interview and Survey
Persona
Empathy Mapping

Design Strategy
Problem Solvingy
Competitor Analysis
User Interview and Survey
Persona
Empathy Mapping

Discovery Phase

Business Goal

Bridging the gap between influencers and brands. Brands are constantly looking for the ‘RIGHT’ type of influencers to market their product. This platform hopes to make that experience an easy and fruitful one

General Tasks

Filter based search for avaliable influencers. Submitting documents for verification.Updating profiles after each endorsement for better search options and ease of convenience to find influencers.

Success Factor

Quick loading speed to avoid drop rates.Security of information. User support to enable swift issue resolution Linguistic clarity to communicate effectively depending upon the regions entered and people or crowd to influence.

Target Audience

Our target market will be both the influencers who are looking for bussines as well as the brands looking to grow their business. There is a specificity to the age group for influencers as there are always exceptions.

USER RESEARCH

An online survey was conducted to find similarity in their thinking patterns. Following are some of the responses.

Influencer

What is your age?

15 - 25 60%

26 - 40 22%

40+ 18%

Your Gender?

Male

Female

Others

Which is your favourite social media platform?

Facebook

Instagram

Twitter

Youtube

How much time do you daily spend on social media?

15 - 25

26 - 40

40+

Brand

How do you classify your Business as?

Family Business

Startup

Others

Have you ever used an influencer to grow your business?

Yes

On what platform do you generally approach influencers?

Facebook

Instagram

Phone call

Others

What type of influencer do you think would suit your business?

Nano/Micro

Macro/Mega (1000-100k Followers)

Competitor analysis

Analysing competitors to understand their strengths and weaknesses.
It helps to adopt the good features if needed, or even improve them whilst avoiding the bad ones.


Website	Yes	Yes	Yes	Yes
Android and ios channels	No	No	No	Yes
Verified Profiles	All developed	No	Yes	Yes
User Experience	Good	Bad	Good	Bad
Strategies	Create an influencer program to drive impressions, engagement conversions.	Create Campaign, Discover influencer, Enjoy the influence	Design, Match, Create, Content, Analysis	Discover, Choose, Request, Connect, Chat, Collaborate.
Location	Bangalore	Bangalore	Delhi	Gurgaon

USER PERSONAS

Arpita Prasad

Influencer

Age

27 Nature

Extrovert

Profession

Lifestyle Vlogger

Location

Bangalore

About

Arpita Prasad is 27 years old, hailing from Bangalore. She has been in this influencer industry since 2014. She has had many collaborations since then, mostly in the beauty and fashion field. Liyana is planning a change in her content by endorsing more green and eco-friendly brands. She wants to create meaningful content with her skills.

Goal

Create more collaborations.

To convert from part-time to full-time.

Gain experience through all these ventures.

Frustrations

Challenges of being undervalued.

Delay in payments.

Lack of reach for collaboration.

Preferred Channels:

About

Jeremy Hanson, 30, is the founder of KLINE (Fashion Brand for Men). He is optimistic about influencer marketing and its future. He believes it has a fresh approach to marketing and more personalized outcome.He himself has used influencer marketing from promoting and selling his clothing line.